Full Animation
Contributed as a visual development artist, background artist, and an audio editor.
Pre-production
Environment & VFX Visual Development Artist
La Hechicera
"When people walk into La Hechiceria in Monterisa, they expect to find something extraordinary. An outdoor market full of purchasable spells that add color and convenience to one's life."
La Hechicera is an enchanted marketplace filled with joyful beauty. However, while it belongs to the living during the day, the ghosts known as duendes will rise during the night.
The idea was to make Artesenia, the main character's shop, the focal point of the street. Based on the description of Artesenia (a white stall with a black awning), the strong contrast in value and scale was used to capture the viewer's attention.
Magic and Enchantments
In Rogue Enchantments, magic and enchantments are integral part of people's everyday lives. The design of the magic and enchantment FX is inspired by South American flowers, establishing a solid motif for building the rest of the world.
Artesenia
"My stall is in a prime location, right in the middle of the mercado... no one has a white booth in the rainbow of colors decorating the other stalls. My awning is black and paired with the white, the results are striking."
Artesenia is an enchanted art supply shop owned by Graciela, the main character of the story. However, Graciela faces a series of challenges from the vendors who believe her to be unworthy of running the stall.
Artesenia was designed to have a more private feel compared to the rest of the stores, while being squeezed in between the buildings to create the impression of an "unwanted shop" that was pressured by the crowd to leave. However, the stall still stands tall, representing Graciela's unique identity.
Branding and Logo
A series of movie posters and logo variations were ideated to brand the project as a 3D animated film. Irene Jung designed the final logo based on the variations provided.
Pre-production Board
The pre-production board was designed to pitch the concept to audiences. Daeun Min and Irene Jung designed the board layout.
Production
Layout/Color Key Artist & Background Artist
Color Key
Each team member contributed to the keyframe painting and color key of the animation, maintaining regular meetings to ensure the cohesion of each shot throughout the film.
The shots other than #1, #3, #5, and #9 belong to other team members (Irene Jung, Meredith Xu, and Yi Chu)
Background Art
Cleaned up the background based on the layout and the color key provided by the team members.
Layout & Color Key by Meredith Xu
Layout & Color Key by Meredith Xu
Layout & Color Key by Meredith Xu
Layout & Color Key by Yi Chu
